Our Email Digest feature is a daily or weekly email that sends your Instagram data straight to your inbox. Your email will include three categories of data - audience, engagement, and post activity.
Audience data shows you the number of followers you have, engagement data consists of post likes and post comments, and post activity is the number of posts you made.
This is how we calculate each metric:
- Followers: The number of Instagram users who follow you.
- Post Likes: The number of likes your posts have received.
- Post Comments: The total number of comments your posts have received.
- Posts: The total number of posts that you have made.